Lead Strategist, in partnership with how&how
Trellis Health
What is the Trellis Healths’ Brand Idea that centers its brand story and product offering?
How does our Brand Idea position Trellis Health as the world’s next-gen women’s health brand?
Visual Identity
Brand Narative
Brand Positioning
Product Strategy
Lead Strategist, in partnership with
Invisible Dynamics
Dickies
What does the iconic workwear brand stand for today?
How can Dickies reintroduce itself as a category leader?
Brand Strategy Fundamentals
Verbal Identity
Product Strategy
Campaign Strategy
Casting Strategy
Lead Research + Campaign Strategist,
in partnership with SEEME
Bumble
What is the defining dating culture in major cities such as Los Angeles, NYC, and Dallas?
How can Bumble think locally to gain relevance in top dating cities?
Campaign Strategy
Research Strategy
Participant Recruitment
Research Moderator
Prose
Lead Research Strategist,
in partnership with SEE ME
Which creative execution resonates most with our consumers?
What is the emotional value we provide our consumers?
Research Strategy
Participant Recruitment
Research Moderator
Creative Testing
Strategist, in partnership with co: collective
Amazon
What is our new product’s
brand story and positioning?
What is its unique value proposition?
Brand Positioning
Product Strategy
Cultural Intelligence
Strategist, in partnership with co: collective
Microsoft
How is the theme of human energy viewed and approached in contemporary life and culture?
What is our brand story around human energy and how does it work as a framework for our M365 product narratives?
Expert Identification
Expert Interviews
Cultural Intelligence
Product Strategy
Strategist, in partnership with co: collective
LinkedIn Sales
How do we define the category
for Sales Navigator?
How do we position Sales Navigator to win?
Brand Positioning
Product Strategy
Category Identification
Stakeholder Research
Consumer Research
Strategist, in partnership with co: collective
LinkedIn Talent
How can LinkedIn Talent support and engage the talent industry?
What are the challenges and goals of talent professionals today?
Experience Strategy
Quantitative Research
Consumer Research
Strategist, in partnership with co: collective
IBM Consulting
What is the visual identity of our new vision?
What is IBM’s point of view on consulting?
Brand Identity
Brand Positioning
Architecture
Naming
Brooks Running
Lead Strategist, in partnership with Highsnobiety
What defines a Gen Z runner?
How does our brand foundation
translate to Gen Z?
Brand Positioning
Consumer Research
Cultural Intelligence
Lead Strategist, in partnership with Koto
Tinder
What is Tinders Brand Idea that can help redefine the brand and product experience?
How does that Brand Idea show up visually and verbally?
Brand Identity
Positioning
Design Principles
Product Strategy
Stakeholder Interviews
Lead Strategist, in partnership with Waiting in The Sky
Hulu
How does Hulu’s overall brand platform extend to the Hispanic community?
How can Hulu show this community that it is seen and valued?
How and where should Hulu show up during Hispanic Heritage Month?
Trend Research
Desktop Research
Strategist, direct to client
Lays
What is Lay’s brand vision?
How does it come to life and how will it increase brand relevance?
Brand Positioning + Values
Consumer Research
Influencer Identification
Cultural Intelligence
SunChips
Strategist, direct to client
What is SunChip’s brand vision?
How does it come to life and how will it increase brand relevance?
Brand Positioning + Values
Consumer Research
Influencer Identification
Cultural Intelligence
In partnership with Redscout
Cinerama
What does Cinerama’s moviegoing experience look like and feel like?
What is the value we aim to
provide in moviegoing?
Experience Strategy
Brand Positioning
Cultural Intelligence
Carbon Optimum
Direct to client
What is our company’s purpose,
mission, and vision?
What is our brand story that articulates the power and functionality of our technology?
Brand Positioning
Messaging Framework
Website Copy
In partnership with Zeus Jones
Optum Health
What is the Optum Financial Value Story that explains our unique role?
How do we message the value proposition to each of our audiences’ need?
Product Strategy
Product Positioning
Messaging Framework
Stakeholder Interviews
In partnership with Zeus Jones
UnitedHealthcare
How do we refine the current consumer journey?
How does our new consumer journey unearth new opportunities?
Stakeholder Interviews
Consumer Journey
Product Strategy
In partnership with co: collective
AstraZeneca
What is our brand story that articulates the value that our new medicine, Lokelma, provides?
What does the value proposition look like for each of our constituents? (patients, doctors, caretakers)
Product Strategy
Product Positioning
Stakeholder Research
Consumer Journey
in partnership with co: collective
Optimizely
As Episerver joins Optimizely to be one company, what is our combined brand identity and brand purpose?
As one company, what do we value and how do we behave?
Product Strategy
Product Positioning
Stakeholder Research
Direct to client
Aleph
What is our new brand identity and brand story to unifiy Aleph as one brand?
As one company, what do we value and how do we behave?
Brand Identity
Brand Positioning
Messaging Framework
Stakeholder Research